Zero One Airsoft


Zero One is the oldest, and probably the largest airsoft company in the UK with a worldwide reputation, but it is, and has always been, a family business. Run by down-to-earth director Dan and his family and friends, Zero One was originally established in 1997 when Dan was a teen as a "pocket money project". The aim was simple; to deliver a range of airsoft kit at great prices with a professional level of service. 18 years later Zero One is bigger than anyone ever imagined, but our principles remain the same.

Based in the south of England we operate from our newly built warehouse and offices in Poole, Dorset where you can always be assured of a warm welcome by our highly experienced technicians and excellent customer service staff. 2014 saw even more expansion for the company when we opened our own state-of-the-art showroom, based a short distance away from our warehouse and close to major transport routes, situated at Bournemouth International Airport. Our showroom proudly offers the largest and most comprehensive selection of airsoft products in the country, with over 300 models on display at any one time.

Since our humble beginnings we’ve seen airsoft change and grow dramatically, but we’ve always been at the fore-front. Zero One is one of the founding members of the United Kingdom Airsoft Retailers Association and to date reside on the executive committee. We’ve created our own exceptional quality brand name products and consumables at record breaking low prices. For the past 12 years we have owned and operated one of the largest and most respected independent skirmish sites in the country, Ground Zero, which has for the past 8 years been host to the annual National Airsoft Event - one of the biggest airsoft gatherings in the world. We also operate our own airsoft web forum, Zero In, which again is one of the most popular in the UK with just under 30,000 members and 1,000,000 posts!

At Zero One our customers’ shopping experience is always friendly, fun, fast, personal, and highly professional. It is the reason our company is by far the oldest in the UK airsoft industry, and why Zero One will still be going strong in another 18 years time.



+44 1202 769614

Unit 9 Branksome Business Park, Bourne Valley Road, Poole, Dorset, BH12 1DW